Accelerating fashion's transition to the use of diverse renewable resources
Amberoot is an online shop selling clothing only from diverse natural sustainable fabrics. This way Amberoot rejects 97% of the fabrics used in the apparel industry which are made from coal and oil or from unsustainable agricultural practices. Amberoot stands for beauty, quality, and ethically made products for a healthier and happier planet.
All products are produced from highest quality ingredients, are durable and timeless. Natural fabrics are not only more sustainable, but also hold excellent inherent characteristics such as thermoregulatory, antibacterial, hypoallergenic, breathable, etc.
It is the first multi-brand retailer worldwide focused on eliminating the fashion industry’s dependency on fossil fuels
|Amberoot isn’t just the only plastic-free multibrand shop worldwide, it has also developed the best “Material environmental sustainability ranking tool” to date||
Best Buy label for ethical supply chains and rated among top retailers in the UK
For more info see:
Materials Policy - featuring Amberoot's material environmental sustainability ranking tool - the only alternative ranking tool to fashion industry's tool recommending plastic fabrics.
Today's Fashion Industry:
What is made from coal and oil?
- 2/3 of all clothing worldwide are plastic fabric clothing.
- Chemicals used in growing cotton. 25% of world’s total of insecticides and 11% of pesticides.
- Dyes and treatment chemicals for textiles.
- Fossil fuels also power the factories.
Why using coal and oil in fashion isn’t smart?
- Fossil fuel use substantially contributes to climate change and causes numerous health problems throughout the process.
- Plastic clothing shed microfibers to air, soil and water. These microfibers were shown to be the largest source of microplastic in oceans, seas, rivers and lakes. Starting with smallest creatures (plankton, mosquitos) we eat them, drink them, we also inhale them with effects to our health.
- Today less than 1% of all clothing worldwide is recycled, meaning that all discarded synthetic clothing will stay in landfills for hundreds of years to come.
- An average number of times a garment is worn nowadays is four times = today's fashion industry is the four-time-use plastic industry.