Animal Welfare Policy

We love fauna dearly and making their lives better and free from suffering is one of the fundamental reasons for founding Amberoot. Just like all animal lovers we think all animals deserve to have healthy and happy lives. However, unlike others in the industry we think it is absolutely crucial to look at the animal welfare holistically. That means not only to make better choices for the welfare of animals directly used to make fashion, such as cow (leather), sheep (wool), rabbit (angora), et cetera, but also to consider the wide-ranging effects of the fashion industry on the welfare of all sentient creatures, such as aquatic life, birds, wild animals, et cetera and make better choices accordingly. Just because it is easier to link the direct effects and they are more emotionally visible, does not justify the ignorance of the indirect effects, which are sadly quite often even more harmful and at a much larger extent to animals long-term.

We do not sell clothing made from synthetic fabrics (polyester, nylon, acrylic, spandex, lycra) if a garment has more than 5% of any of these fabrics in its content. We are concerned that less than 1% of clothing is recycled and we are even more concerned about the microfiber issue. With each wash in the washing machines synthetic clothing release ~700,000 microfibers into our waters (rivers, lakes, seas, oceans). According to all scientists the biggest issue for the micro plastic waste in our oceans (35%-85% of all ocean plastic waste) is synthetic microfibers. Being plastic they do not biodegrade for hundreds of years and being small (>5mm) they enter whole food supply chain: plankton/mosquito eats it -> fish eats it -> birds and animals eat it. Plastic microfibers are also shed to air, soil through abrasion. At Amberoot we think we should not only be concerned about animals directly used in fashion and our impact on them, but ALSO about fashion industry's impact on ALL living sentient creatures. Fossil fuel based fabrics cause larger impact (climate change, leaks, microfibers for hundreds of years) so we excluded clothing made from these fabrics from our shop offering. Learn more about microfiber issue here.

We don’t include products made from fur or leather. However, we don’t exclude animal-derived products entirely. But, we do ensure that suppliers of animal-derived materials, such as wool, implement best-practise standards and make sure animal welfare is safeguarded and is paramount at all times. In all instances where animals/birds are used for their hair, feathers it is imperative that they experience high standards of living conditions. Conditions are defined by: careful handling, minimal transportation, clean and spacious living conditions, socialisation with others of their kind and opportunities provided to partake in behaviours characteristic to the species.

With our publicly available supply chain maps we trace back in which farm (/-s) and with what kind of animal welfare standards every product was produced to ensure we walk the talk.


Products containing any of the endangered species appearing on either the International Union for the Conservation of Nature (IUCN) or the Convention of International Trade in Endangered Species (CITES) are not permitted on Amberoot.


We do not sell nor ever will sell products with real fur. This includes Karakul lambskin pelts from aborted or newborn lambs.


We do not sell nor ever will sell animal leather products. Quite often leather is not a by-product of the meat industry, as advertised. According to PETA the global leather industry slaughters more than 1 billion animals every year. Additionally many leather exports originate from India and China where animal welfare standards can be extremely low. Furthermore, the toxins used to treat leather are extremely harmful to the environment and have even been linked to leukaemia in citizens local to sites of leather production. You can read more about damaging effects of leather for people and the environment in our article.


Wool is sourced from producers with good animal husbandry. We do not sell wool products sourced from farmers who practice mulesing. Mulesing is a cruel process that involves cutting away skin from a sheep’s rump – using no anaesthesia - to avoid fly strike. Though fly strike also causes suffering to the animal, a more humane prevention method must be taken. Therefore where wool is used, Amberoot will always trace its source to ensure no unnecessary harm was inflicted on sheep.

Where possible we sell products made from Responsible Wool Standard certified wool. Responsible Wool Standard ensures that sheep have their five basic freedoms met at all times: Freedom from hunger and thirst; Freedom from discomfort; Freedom from pain, injury, disease; Freedom to express normal behaviour; Freedom from fear and distress.


Angora and other rabbit hair products are not permitted at Amberoot.


Cashmere and mohair used in products must be sourced from producers with good animal husbandry. This means that an animal is carefully combed or shorn whilst the animal is relaxed and otherwise occupied (such as being fed). Animal's hair must not be painfully plucked.


Down is considered a by-product of the waterfowl meat industry. Nonetheless it is important to ensure that the down has been responsibly sourced and can be clearly traced. In some instances, the animal's welfare is not protected and the birds may be linked to foie gras production and force-fed, or their feathers may have been painfully live-plucked. Therefore, we take measures to verify that animal's welfare has been respected and all elements of the supply chain, including the environment and communities, have been considered.

We prefer to work with suppliers certified using Responsible Down Standard. Responsible Down Standard ensures that any removal of down and feathers from live birds (live plucking or molt harvesting) is prohibited; Force-feeding is prohibited; Holistic respect for animal welfare of the birds from hatching to slaughter is undertaken.


We will not stock products with such ingredients.


Where possible we use peace/ethical silk. We currently sell products using regular silk, but aim to no longer sell such products after 2021.


Amberoot does not support animal testing.

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