Copy of About Amberoot
Accelerating fashion's transition to the use of diverse renewable resources
Amberoot is an online shop selling clothing only from diverse natural sustainable fabrics. This way Amberoot rejects 97% of the fabrics used in the apparel industry which are made from coal and oil or from unsustainable agricultural practices. Amberoot stands for beauty, quality, and ethically made products for a healthier and happier planet.
All products are produced from highest quality ingredients, are durable and timeless. Natural fabrics are not only more sustainable, but also hold excellent inherent characteristics such as thermoregulatory, antibacterial, hypoallergenic, breathable, etc.
It is the first multi-brand retailer worldwide focused on eliminating the fashion industry’s dependency on fossil fuels
|Amberoot isn’t just the only plastic-free multibrand shop worldwide, it has also developed the best “Material environmental sustainability ranking tool” to date||
Best Buy label for ethical supply chains and rated among top retailers in the UK
For more info see:
Materials Policy - featuring Amberoot's material environmental sustainability ranking tool - the only alternative ranking tool to fashion industry's tool recommending plastic fabrics.
Most products are certified organic – from plant seed to final product.
We do not sell synthetic clothing – less use of fossil fuels and no plastic pollution.
All products are produced ethically.
Background of a clothing industry Amberoot is operating in:
2/3 of all clothing worldwide are from plastic (synthetic) fabrics & growing.
Non organic cotton (not sold on Amberoot) uses ¼ of total of world’s insecticides – chemicals affecting our health and biodiversity.
Lack of transparency and non-ethical behaviour is a standard affecting world’s poorest and animals.
An average number of times a garment is worn is 4 times.